I have great respect for all the people, like myself who runs a search engine friendly directory, that have achieved success using in-house/personal seo and still are able to maintain there leading spot for highly competitive keywords like digital camera software or photo software. The world of search engine optimization has changed rapidly and so have the techniques. Now lets begin with main subject that is 'Making money on line with SEO'.
Social bookmarking has been an essential topic of discussion in internet marketing, plus it plays a role in SEO. If you'll be able to use social bookmarking appropriately
The first well-known truth:
Higher the traffic better the sales
It is a proven fact that among the billions of pages which are searched by search engines only a few make it to the top and these top 30 sites make the most business. Type in digital camera software for instance and you would understand what I mean. Do you remember the number of times have you gone beyond the 3-4th page of your search page results? I would expect the same behavior from 99.9% of the Internet surfers as nobody has the time to go beyond the top 30 listed pages. I'm exaggerating when I say top 30 because mostly the top 10 get 75% of the hits. Therefore if you are not at the top you are losing on a huge chunk of sales, unless you are advertising locally and are limited to a local business.
Optimizing your website keyword wise to supported by search engines like Google, Bing. Yahoo to name only the three big ones it is really vital that you have your website SEO maximized and constantly adapted to the improved algorithms that those search engines change regularly.
Google adwords is worth a mention at this moment as millions use them and know their significance. The users of Google adwords know that they will get listed at the top web page (sponsored listing) for the specified keywords. However, they do not estimate the sales that they will make. They can easily do it in a month and then adjust their bid amount to be paying less in advertising on Google. Being listed in the leading page does not mean that you will end up with assured sales. You need to have a real good sales page that will make the 'buyer' feel the need to buy it. Remember it is all about making him feel that he requires it.
Search engine optimization will propel your page to the best 10 without having to pay for the adwords campaign that is a pay per click campaign and you might end up paying far more compared to your sales. Having said this if you choose the niche keywords for your campaign and have a good sales copy you are bound to make a lot out of the campaign. Out of thousands who click to your page at least 50 should purchase your product.
SEO, or search engine optimization, is a technique of analyzing and modifying a website to make certain that search engines can easily read and index the website easily.
The million-dollar question
How will you benefit from Search engine optimization? How much should you spend?
If you have a good product and at an affordable price compared to competition and feel that you can garner enough sales once your website receives traffic SEO will benefit you by giving you exposure for the chosen keywords (a proper keyword analysis for searches every month for that chosen keyword) will be conducted by the Search engine optimization expert. Depending on the competition you have for those keywords the plan will be chalked out by him. Sometimes only on-page SEO may take you to the top however, these days SEO has become a popular career with many top web sites spending huge amounts on SEO to be listed in the top.
Search engine promoting can be a complex and scary thing. Endless ways to advertise and market, constantly changing trends and technologies, and overly complex solutions all come with the territory.
Your expense must depend on how much sale you are bound to make. A proper estimation of this can be drawn after the first month that you are listed in the top 10. Your expense can range from any where between $250-$2500 based on the competition you face.
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Be careful while selecting an SEO firm or person as they can use spammed techniques that can get you banned from search engines.
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